It’s 2025: You’re juggling a flood of Slack messages, tracking analytics across platforms, monitoring customer sentiment, and taking it all in before making a call on how to pitch your brand with video. Your audience is scrolling fast, skipping anything that doesn’t instantly pull them in. How do you get them to stop, watch, and engage?
The future of video marketing has some game-changing answers. Video is more powerful than ever, but staying competitive means embracing the latest trends and adjusting your strategy to connect with audiences in new ways. Here’s how you can keep your video marketing sharp and ahead of the curve in the year to come.
Top 10 video marketing trends to watch
With an average internet user devoting 3.5 hours per day to watching videos in 2024, it’s no wonder video marketing continues to evolve. Here are 10 of the top video marketing trends to watch in 2025.
1. Silent video
Silent videos are on the rise as more users consume content without sound, especially on social media. While videos have traditionally relied on music and dialogue to make their point, silent videos emphasize eye-catching animation, facial expressions, and on-screen text—like this clip capturing this golden retriever’s heartwarming obsession.
Subtitles, clear visuals, and strong narratives are crucial for engaging audiences who may be scrolling through videos in quiet environments, like during work hours or on their daily commute in a crowded subway car. Silent videos allow for universal accessibility while maintaining strong messaging.
2. Short-form video
In the age of instant gratification, short-form content, from TikTok videos to Instagram Reels, continues to dominate. According to The Leap, 73% of consumers prefer to watch short videos to learn about a product or service.
Companies like Infinity use clips as short as 20 seconds and still powerfully convey product benefits.
These videos cater to short attention spans by piquing interest quickly and communicating key points in under 60 seconds. For B2B marketers, short-form videos offer a punchy way to highlight product features or share quick testimonials, keeping prospects engaged without overwhelming them.
3. Vertical video
Vertical video is no longer just for social media platforms—it’s becoming essential for mobile-first B2B marketing campaigns. More content is consumed on smartphones or mobile devices, making vertical video formats the natural choice for ensuring a seamless viewing experience.
Whether in an email campaign or on a LinkedIn post, vertical videos meet your audience where they are.
4. AI video
AI-powered video editing tools are changing the game for marketers by automating time-consuming tasks.
Tools like Loom AI allow you to edit and share asynchronous videos more quickly by removing filler words and silent pauses. Descript is another video editing tool that can trim and transcribe videos, and even create dynamic transitions. Both can assist greatly with video production.
These platforms enable B2B marketers to produce polished content faster by removing the manual effort typically required of editing, increasing output without sacrificing quality.
5. Product videos
A solid 96% of marketers say that videos have helped increase users’ understanding of their product or service. As products become more complex, a video that walks prospects through features, benefits, and use cases can make a lasting impact.
This product demo video from Pipe efficiently demonstrates its fintech product while highlighting the easy sign-up process.
Whether they’re detailed demos or persuasive customer testimonials, product marketing videos help build trust and drive conversions by visually showcasing your solution.
6. Influencer videos
Even in the B2B world, influencer marketing is gaining traction. Partnering with industry experts or thought leaders to create video content builds credibility and trust.
Influencers can help extend your reach to new, targeted audiences through guest appearances in webinars, podcasts, or collaborative social network videos.
7. User-generated content
User-generated content (UGC) is an effective way to build social proof, as it comes directly from users rather than a brand and it’s shared on accessible online platforms.
Prospective buyers trust the opinions of their peers, and UGC videos featuring real customers using or reviewing products can boost credibility. Gartner proved this in its social proof survey, which found that 43% of customers would prefer content generated by individuals who use the brand, rather than the brand itself.
8. Explainer videos
How often have you been researching a new product or service and wished there was a two- or three-minute video that could succinctly explain what it is, what it does, and why you should use it?
Explainer videos, like the clip below from Notion, continue to be a go-to for B2B companies looking to simplify complex concepts for precisely that reason.
Whether it’s for a SaaS product or an enterprise solution, explainer videos break down complicated ideas into digestible content, helping prospects understand your offering and its value in a short amount of time.
9. Personalization
Personalized videos are among the most effective ways to build stronger connections with prospects. By incorporating personalized elements, like addressing the viewer by name or referencing their specific needs, B2B companies can create a tailored experience that boosts engagement and increases conversion rates.
Tools like Loom Variables can help you accomplish this. Edit your recorded videos by adding audio variables, selecting what you’d like to replace in the original video, and entering what it should be replaced with. Then, watch your new videos populate—it’s just that easy.
10. Live videos, live streams, and webinars
Live videos and webinars continue to grow in popularity as they offer real-time audience engagement.
The beauty of webinars is that they can be used across the funnel—for product launches, Q&A sessions, thought leadership panels, and more.
These formats foster interaction and provide immediate feedback from decision-makers, and 51% of content marketers reported that webinars produced the best content marketing results in the last 12 months. The authenticity of live content can also help build trust and credibility within your B2B audience.
4 methods to future-proof your video marketing strategy
Don’t let your efforts in creating marketing videos go to waste. Use these four methods as guidelines for generating trendy, effective video content.
1. Prioritize personalization
Personalization is no longer optional—it’s a must-have in your video marketing strategy.
Creating tailored content that speaks directly to the viewer’s needs or role can significantly boost engagement.
Tools like Loom’s screen recorder allow you to quickly create and share personalized video messaging, product demos, or even explainer content that feels relevant and unique to each prospect. This not only humanizes your outreach but also establishes stronger connections with decision-makers.
2. Embrace asynchronous communication
Asynchronous video is gaining traction, especially as businesses embrace remote and hybrid work.
Instead of scheduling time for live demos or calls, use a tool like Loom to send pre-recorded, on-demand videos that the recipient can watch at their convenience. This flexibility increases the likelihood of your content being consumed and shared across teams.
Incorporating asynchronous videos into your video marketing strategy gets your messaging to prospects without the hassle of coordinating calendars.
3. Leverage AI tools for video creation and editing
AI-powered video marketing tools are revolutionizing how businesses create and edit content. Platforms that integrate AI editing features, like auto-captions and automatic trimming, help you produce polished videos in less time. AI can also analyze viewer behavior to improve future content.
Keep on top of AI trends to streamline your video creation process and produce high-quality videos that align with your audience’s preferences.
4. Optimize video for multichannel distribution
To future-proof your video marketing strategy, ensure your videos are optimized for multiple platforms, including social media, email, and landing pages. Video marketing tools like Loom make it easy to create versatile content that can be repurposed across various channels.
Whether embedding videos in emails for lead generation or using them in social media campaigns, multichannel distribution amplifies your reach and engagement.
Stay ahead of the curve with Loom
Staying ahead in the fast-evolving world of B2B video marketing means embracing the trends that resonate with your audience today—and preparing for tomorrow.
As video becomes even more integral to communication and storytelling, now is the time to experiment, innovate, and refine your approach. With the right tools and strategies, like those offered by Loom, you can elevate your marketing and outreach in ways that truly engage your audience.
Start creating dynamic marketing with Loom today.
